After a long search of his true calling within, Bobby Shay (also personally known as Muhd Nuh Indra to many), unexpectedly found himself through the world of the Fashion Industry.

Where he explores his personality traits around the kind of different styles he conveys not only through his outfits but also through the joy of creating Accessories, shoes, makeup, bags, allowing others to also Express themselves. 

Bobby Shay believes he could at least contribute his wide spectrum of products, giving a hand to people build up their self confidence and self worth.