BeYOUtiful Soft Matte Liquid Concealer 10ml

SMOOTH. COVER. SET.

Meet our BeYOUtiful Liquid Concealer, designed for targeted coverage where you need it — from under-eye darkness and blemishes to spots and areas of discoloration — without the heavy look or feel.

Powered by our SMOOTHSET Performance System, it brings together Smooth-Focus, Targeted Coverage and Lasting Set to glide on smoothly, help soften the appearance of fine lines and texture, deliver focused correction, and set into place for longer wear.

Finding your concealer Shayde shouldn't be another guessing game. Built around our Shayde Continuum — Bobby Shay Beauty's proprietary complexion system designed around depth, undertone and education-led matching — each concealer is intentionally paired 1:1 with its corresponding foundation Shayde, with a touch of natural brightness already considered.

Your foundation Shayde already knows its concealer.

• Brightens & Lifts – Instantly illuminates under-eyes and high points for a radiant finish.
• Hydrates & Soothes – Vitamin E works to nourish and soften delicate skin.
• Smooths & Perfects – Blurring pigments create a soft-focus, crease-proof effect.
• Multi-Use Formula – Conceal, correct, highlight, or contour—one product, endless possibilities.
• Longwear, No Creasing – Stays fresh for 16 hours, resisting humidity, sweat, and movement.

• Waterproof & Crease-Proof – No more settling into fine lines or fading midday.
• Soft Matte Finish – Natural-looking with just the right amount of glow.
• Non-Comedogenic & Skin-Safe – Gentle on all skin types, even sensitive skin.
• Available in 24 Inclusive Shades – Because everyone deserves a perfect match.

• Dot onto areas that need coverage (under-eyes, blemishes, or areas to highlight/contour).
• Blend seamlessly using a damp beauty sponge, brush, or fingertips.
• Set with BeYOUtiful Setting Veil for all-day, locked-in perfection.

FULL INGREDIENTS BREAKDOWN HERE.

Water, Cyclopentasiloxane, Dimethicone/ \Vinyl Dimethicone Crosspolymer, Isododecane,Trimethylsiloxysilicate, Cyclohexasiloxane, Meth-ylpropanediol, PEG-10 Dimethicone,silica, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Magnesium Stearate, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, Triethoxycaprylylsilane, Zinc Oxide, Tocopheryl Acetate, Synthetic Fluorphlogopite, Phenoxyethanol, Hydroxyapatite, Propylene Carbonate, Chlorphenesin, Disodium Edta, Butylatedhydroxytoluene, Ethylh-exylglycerin, Titanium Dioxide, May Contain(+/-): Iron Oxides (CI 77492 Yellow, CI 77491 Red, CI 77499 Black)

• Vegan & Cruelty-Free
• Fragrance-Free
• Paraben & Sulfate-Free
• Non-Comedogenic