• Bobby Shay foundation bottle with color swatches on a beige background
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BeYOUtiful Soft Matte Longwear Liquid Foundation 32ml

BeYOUtiful Soft Matte Longwear Liquid Foundation 32ml

$38.00 SGD
$34.20 SGD $38.00 SGD
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*Prices stated excludes SHIPPING & TAX.

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Shayde: F16: Light with Warm Peach Undertones

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Estimated Delivery

Delivery to สิงคโปร์: typically 2–3 days.

FREE SHIPPING SG & MY

INTERNATIONAL DELIVERY BY DHL

SHIPPING & DELIVERY

SINGAPORE & MALAYSIA

FREE SHIPPING — NO MINIMUM SPEND

Complimentary delivery applies to all retail orders in Singapore and Malaysia, regardless of order value.

Typical delivery time: 2–3 days.

INTERNATIONAL DELIVERY

SHIPPED VIA DHL

International orders are shipped through DHL. Shipping charges and delivery times vary by destination.

WHOLESALE & FRANCHISE ORDERS

Complimentary retail shipping does not apply to wholesale or franchise orders. Separate shipping arrangements and agreements apply.

Delivery estimates are indicative and may change due to processing, customs, or carrier conditions.

PRODUCT DESCRIPTION

FIND YOUR SHAYDE. PERFORM WHERE YOU LIVE.

Complexion makeup should feel comfortable on your skin — and make sense for the climate you actually live in.

Our BeYOUtiful Soft Matte Longwear Liquid Foundation delivers comfortable, skin-like coverage with a naturally soft-matte finish, created with everyday wear and hot, humid conditions in mind.

Powered by our HUMIDWEAR™ Performance System, it brings together Soft-Matte Control, Comfort Balance and Lightweight Wear to help manage excess surface shine while keeping your complexion comfortable, lightweight and naturally soft-matte — without the heavy, mask-like feel often associated with longwear foundation.

Across 24 Shaydes from light to deep, our Shayde Continuum™ considers complexion depth, undertone and education-led matching so finding your foundation becomes more than choosing the closest bottle on a shelf.

Because finding your Shayde should feel like finding where you belong.

BENEFITS

  • Hydrates & Protects – Hyaluronic Acid locks in moisture, keeping skin comfortable all day.
  • Controls Shine, Not Glow – Kaolin absorbs excess oil while letting your skin breathe.
  • Longwear, No Budge – Lightweight but buildable coverage that stays fresh, even in humidity.
  • Skin-Loving Formula – Vitamin E nourishes and helps shield skin from environmental stressors.
  • Inclusive for All – Available in 24 Carefully Crafted Asian Shaydes.

FEATURES

  • Sweat & Humidity-Resistant – Made for real-life wear, whether you’re in the tropics or on the go.
  • Non-Cakey, Never Heavy – Blends effortlessly for a second-skin finish.
  • Non-Comedogenic & Skin-Safe – Won’t clog pores, making it perfect for all skin types.

HOW TO USE

  • Shake well before use.
  • Apply 1-2 pumps onto the back of your hand.
  • Blend with fingertips, brush, or beauty sponge for a seamless finish.
  • Build up coverage where needed—because your skin deserves options.

FULL INGREDIENT LIST

FULL INGREDIENTS BREAKDOWN HERE.

AQUA/WATER, DIMETHICONE, ISONONYL ISONONANOATE, GLYCERIN, TALC, SILICA, ISODODECANE, TITANIUM DIOXIDE, POLYGLYCERYL-2 TRIISOSTEARATE, PEG-4 OLIVATE, PEG-30 DIPOLYHYDROXYSTEARATE, MAGNESIUM STEARATE, MAGNESIUM SULFATE, BENTONITE, KAOLIN, ETHYLHEXYLGLYCERIN, HYALURONAN ACID 0.2%, CELLULOSE, DEXTRIN, TOCOPHEROLS/VITAMIN E, PHENOXYETHANOL, PARFUM. MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891 WHITE), IRON OXIDES (CI 77492 YELLOW, CI 77491 RED, CI 77499 BLACK).

THE BOBBY SHAY PROMISE

  • Vegan & Cruelty-Free
  • Paraben & Sulfate-Free
  • Non-Comedogenic
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BOBBY SHAY BEAUTY · COMPLEXION

24 SHAYDES. DEEP TO LIGHT.

Discover every depth and undertone in The Shayde Continuum™

Editorial liquid foundation swatches, from F49 through to F11, arranged from Deep to Light.

SCROLL TO REVEAL ALL 24 SHAYDES

Illustrative liquid finish; for digital shade references, use the Explorer below.

Find your complexion-depth family below

BOBBY SHAY BEAUTY

THE SHAYDE CONTINUUM™

24 Shaydes. Depth + undertone.

THE OFFICIAL DIGITAL SHAYDE REFERENCES

Digital Shayde previews are a guide. The way a Shayde looks on your skin may vary with your natural complexion, undertone and lighting.

Explore your complexion-depth family

Select a Shayde

Not sure where to start? Find your depth and undertone before choosing.

TIKTOK SHAYDE FINDER SHAYDE FINDER REQUEST

THE PERFORMANCE SYSTEM

HUMIDWEAR™

PERFORMANCE WHERE YOU LIVE.

Three performance pillars, designed with everyday wear and hot, humid conditions in mind.

Deep complexion macro showing authentic skin texture and natural soft-matte dimension

01 03

SOFT-MATTE CONTROL

A naturally soft-matte finish that helps manage the appearance of excess shine without taking away your skin's natural dimension.

Woman in taupe hijab, close-up showing natural skin texture with softly radiant cheek

02 03

COMFORT BALANCE

Comfortable complexion wear designed with everyday movement and warm, humid environments in mind.

South Asian complexion macro showing realistic skin texture and lightweight skin-like coverage

03 03

LIGHTWEIGHT WEAR

Skin-like, buildable coverage that feels light and avoids the heavy, mask-like appearance often associated with longwear foundation.

VOICES OF SHAYNIVERSE