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About Bobby Shay

The Journey of Bobby Shay - Detriment to Revolution

Picture this: Singapore, between 2013 and 2018. It was a time of personal transformation for me, sparked by a simple yet powerful image on Pinterest. It wasn’t just about the aesthetic of jeans, Chelsea boots, and a shirt; it was about the awakening to the power of self-expression. Growing up feeling like an outcast, I knew all too well the sting of exclusion. But, little did I know, this feeling would one day fuel a vision for a more inclusive world. Many shared how difficult it was to find a foundation that didn’t just cover, but also matched your true skin tone. 

This vision wasn’t about creating another beauty brand. It was about challenging and changing an industry. It was about making a difference. "When did I realize I needed a product like ours?" You asked. It was clear when there was countless who expressed that other brands didn’t represent or even consider their unique beauty needs. I didn’t start with a dream; I started with a desire—a desire to ensure that no one ever felt the way I did.

The constant echoes of this sentiment, telling us about your frustrations with high-priced products that didn't deliver on their promises. To create a beauty brand where everyone could find themselves represented, in a country as diverse as Singapore.

But the journey wasn’t smooth. From betrayal by a manufacturer to the crippling effects of COVID-19, my resolve was tested. Yet, these challenges only deepened my commitment to inclusivity and sustainability. They reminded me that beauty should not just be seen; it should be felt, by everyone, regardless of their background.

Inspiration came from an unexpected place: my grandmother, a successful entrepreneur with a heart of gold. She taught me that the true measure of success is the impact you have on others. This lesson became the cornerstone of Bobby Shay Beauty.

With renewed purpose, we made a comeback. The reintroduction of our signature fragrances was met with overwhelming support."What concerns did you have before deciding to buy with us?" The astonishing hesitations about trying a new brand, but the positive feedback and our transparent practices turned skeptics into believers. It was a clear sign that our mission resonated, that our commitment to change was shared by many.

Today, Bobby Shay Beauty is more than a brand; it’s a movement. A movement that stands for inclusivity, sustainability, and the power of self-expression. We’ve not just changed the beauty industry; we’ve touched lives, encouraging individuals to embrace their true selves.

This journey has taught me that beauty is boundless. It has transformed me, our community, and, hopefully, the world. As we continue to pave the way for a more inclusive and sustainable future, I invite you to join us. Be part of this beautiful revolution.

Thank you for believing in our Purpose.

Until next time, stay beautiful, inside and out,
Bobby Shay 

Bobby Shay Fragrances


Bobby Shay Beauty