About Us

Watch Bobby's Story

The Bobby Shay Effect

Relentlessly crafted and refined, each product embodies our commitment to redefining beauty standards—delivering inclusivity, quality, and joy in every application."

Confidence-Boosting, Skin-Loving Makeup

Thoughtfully chosen ingredients at impactful levels to enhance your natural glow and elevate your skin health."

Beauty that Amplifies

Our products deliver rich color, long-lasting wear, and a touch of glow. You'll look like you—only bolder, brighter, and unapologetically confident.

Crafted to Celebrate Every Hue

Our shaydes are thoughtfully designed to enhance every skin tone—easy to wear, expressive, and full of life. Each color is a celebration of individuality, turning makeup into an art form.

Gentle for Every Skin.

Our carefully crafted formulas are kind to sensitive skin, delivering results that are both powerful and gentle, keeping every skin type feeling its best.

Elevated Clean Beauty

Our HSA-registered products go beyond standard guidelines, formulated without ingredients that compromise comfort or skin harmony. Only what feels good, looks good, and does good—backed by trusted certification.