Beauty belongs to every complexion, every expression, every version of you.
EXPLORE BEAUTYDISCOVER THE WORLD OF
Beauty for every complexion, every mood and every expression of you.
LAUNCHING 8 NOVEMBER 2026
Velvet Liquid Lip. Colour with character, an expression entirely yours.
EXPLORE LIPSLoved by our community for how BeYOUtifully it wears through warm, humid days.
EXPLORE COMPLEXION
OUR BEYOUTIFUL COMPLEXION SYSTEM
CHAPTER 01 DISCOVER & BUILD YOUR BASE
Discover your Shayde. Prepare your canvas. Build a complexion that feels like you.
Begin with the Tri-Sampler. Explore three carefully paired Shaydes and experience the foundation formula before choosing your full-size match.
Hydrate. Cushion. Prepare. Skin In Control helps create a comfortable, smoother-feeling canvas before your complexion makeup.
Your Shayde. Your complexion. Your confidence. Find your match across 24 Shaydes with comfortable, skin-like soft-matte wear.
Targeted, buildable coverage where you need it. Smooth, blend and refine without covering more of your complexion than necessary.
Set your complexion with a lightweight-feeling veil. Help manage unwanted shine, soften the look of texture and choose the finish that feels right for you.
Complete your complexion with Mist Me Baby. A fine, lightweight setting mist that helps extend makeup wear and resist everyday smudging, with a subtle, skin-like glow.
I love how effortlessly it blends into my skin, giving a beautiful matte finish. Though it’s ideal for oily to normal skin, it feels seamless and looks flawless on me too. It provides excellent coverage, easily hiding my redness and dark spots for a smooth, even complexion.
Your makeup works great for Drag!
It was all I used for the fashion show!
What more can I say? @bobbyshaybeauty foundation is LURRVEEEE! It’s smudgeproof, longlasting which is perfect for my combination skin! It works just like those high end brands foundation but at an affordable price! And im proud to say that this is a local brand!
I was on the hunt for a BDS- safe matte foundation and I stumbled upon Bobby Shay Beauty’s foundation. I was absolutely amazed by its lightweight feel combined with great coverage. It doesn’t oxidise and lasted all day, keeping my face looking fresh until the evening. I also love how gentle it is on my middle-aged skin. This is hands down my best purchase of 2024!
I feel no matter what photo I take it does not do justice to this product! Each time I put on Bobby Shay’s foundation I feel so happy about my skin - it’s smoother and looks very natural. I can easily control the layers I put on and I appreciate that with only a couple of layers, it makes my skin so much better looking but I can still see my rosy cheeks through so no blush is required!
The shade match perfectly! It's thick consistency but lightweight on the face like, WHAT IS THIS MAGIC?! I am just so impressed at how it dries down powdery matte and not sticky at all like usual foundation! Definitely an oily girl bestie!
At Bobby Shay Beauty, we’re not just creating makeup—we’re rewriting the standard.
Born from the frustration of feeling unseen in an industry that still overlooks real skin tones, real textures, and real people, we built this brand to be a movement.
Every product is designed with purpose: skincare-infused formulas, inclusive shades, and ingredients that love your skin back. We’re here for those who refuse to settle—for beauty that lasts, empowers, and finally sees you.
Shaydes aren't options—it’s our standard.
