BeYOUtiful Soft Matte Longwear Liquid Foundation 32ml

FIND YOUR SHAYDE. PERFORM WHERE YOU LIVE.

Meet our BeYOUtiful Soft Matte Longwear Liquid Foundation, created for comfortable, skin-like coverage that keeps up with everyday wear — including the heat and humidity we know all too well.

Powered by our HUMIDWEAR Performance System, it brings together Soft-Matte Control, Comfort Balance and Lightweight Wear to help manage excess surface shine while keeping your complexion comfortable, lightweight and naturally soft-matte — without the heavy, mask-like feel often associated with longwear foundation.

And because complexion performance means little if you cannot find where you belong, our foundation is built around our Shayde Continuum — Bobby Shay Beauty's proprietary complexion system designed around depth, undertone and education-led matching — across 24 Shaydes from light to deep.

Because finding your Shayde should feel like finding where you belong.

• Hydrates & Protects – Hyaluronic Acid locks in moisture, keeping skin comfortable all day.
• Controls Shine, Not Glow – Kaolin absorbs excess oil while letting your skin breathe.
• Longwear, No Budge – Lightweight but buildable coverage that stays fresh, even in humidity.
• Skin-Loving Formula – Vitamin E nourishes and helps shield skin from environmental stressors.
• Inclusive for All – Available in 24 Carefully Crafted Asian Shaydes.

• Sweat & Humidity-Resistant – Made for real-life wear, whether you’re in the tropics or on the go.
• Non-Cakey, Never Heavy – Blends effortlessly for a second-skin finish.
• Non-Comedogenic & Skin-Safe – Won’t clog pores, making it perfect for all skin types.

• Shake well before use.
• Apply 1-2 pumps onto the back of your hand.
• Blend with fingertips, brush, or beauty sponge for a seamless finish.
• Build up coverage where needed—because your skin deserves options.

FULL INGREDIENTS BREAKDOWN HERE.

AQUA/WATER, DIMETHICONE, ISONONYL ISONONANOATE, GLYCERIN, TALC, SILICA, ISODODECANE, TITANIUM DIOXIDE, POLYGLYCERYL-2 TRIISOSTEARATE, PEG-4 OLIVATE, PEG-30 DIPOLYHYDROXYSTEARATE, MAGNESIUM STEARATE, MAGNESIUM SULFATE, BENTONITE, KAOLIN, ETHYLHEXYLGLYCERIN, HYALURONAN ACID 0.2%, CELLULOSE, DEXTRIN, TOCOPHEROLS/VITAMIN E, PHENOXYETHANOL, PARFUM. MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891 WHITE), IRON OXIDES (CI 77492 YELLOW, CI 77491 RED, CI 77499 BLACK).

• Vegan & Cruelty-Free
• Paraben & Sulfate-Free
• Non-Comedogenic