BeYOUtiful Flawless Base Starter Kit

Match. Conceal. Blend.

Your First Bobby Shay Base Routine.

That Flawless Starter Confidence.

Your base routine starts here.

Meet the BeYOUtiful Flawless Base Starter Kit — your complexion trio for creating a soft-matte, skin-like, seamless-looking base with confidence.

This kit brings together our BeYOUtiful Soft Matte Longwear Liquid Foundation, BeYOUtiful Liquid Concealer, and BeYOUty Sponge to help you match your Shayde, perfect your coverage, and blend everything into a smooth, polished finish.

Whether it is for everyday makeup, livestream days, special events, weddings, nights out, or full glam moments, this starter kit gives you the essentials to build your Bobby Shay base without the heavy, cakey feel.

What’s Inside

BeYOUtiful Soft Matte Longwear Liquid Foundation
A lightweight, breathable foundation designed to even, smooth, and perfect the skin with a soft-matte, real-skin finish. It helps blur the look of texture, control excess shine, and create a seamless Shayde match.

BeYOUtiful Liquid Concealer
A creamy, longwear concealer designed to brighten, conceal, correct, and softly sculpt. Its buildable soft-matte formula helps smooth the look of the under-eyes and targeted areas without feeling heavy.

BeYOUty Sponge
A soft, bouncy blending sponge made to press, blend, and smooth foundation, concealer, and cream products into a seamless, skin-like finish. Use damp for a softer blend or dry for more coverage.

Why You’ll Love It

• Foundation, concealer, and sponge in one complete starter kit
  
• Creates a soft-matte, skin-like complexion finish
  
• Helps match, brighten, conceal, and blend your base
  
• Lightweight, breathable coverage
  
• Buildable coverage without the dry, cakey feel
  
• Longwear complexion routine for everyday and special occasions
  
• Beginner-friendly and easy to use
  
• Perfect for building your first Bobby Shay base routine

How To Choose Your Shaydes

For a seamless base, choose your foundation Shayde and pair it with the same-number concealer Shayde.

Example:
F25 Foundation + CC25 Concealer

For a brighter under-eye or lifted look, choose a concealer one Shayde lighter.

Example:
F25 Foundation + CC23 Concealer

How To Use

1. Match
Apply your BeYOUtiful Soft Matte Longwear Liquid Foundation and blend evenly across the face.

2. Conceal
Use your BeYOUtiful Liquid Concealer under the eyes, around the mouth, on blemishes, or anywhere you want extra coverage.

3. Blend
Use the BeYOUty Sponge to press, blend, and smooth everything into a seamless-looking finish.

Best For

First-Time Bobby Shay Customers
A simple way to start your complexion routine with the essentials.

Everyday Soft-Matte Makeup
Perfect for creating a smooth, polished base that still looks like skin.

Events, Livestreams & Long Days
Designed for moments when you want your base to look fresh, even, and put-together.

Textured Skin
Helps smooth and soften the look of uneven texture without building a heavy finish.

Dry, Oily or Combination Skin
The routine is designed to balance comfort, coverage, and soft-matte wear across different skin needs.

Pair It With

Complete your full Bobby Shay complexion routine with:

• BeYOUtiful Skin-In-Control Comfort Barrier Primer to prep
  
• BeYOUtiful Setting Veil Loose Setting Powder to set
  
• BeYOUtiful Mist Me Baby Setting Spray to lock the look in place
  
• BlushBound Liquid Blush to bring color back to the complexion

The Bobby Shay Finish

Real skin. Real coverage. Real confidence.

The BeYOUtiful Flawless Base Starter Kit gives you everything you need to start your Bobby Shay base — match your Shayde, perfect your coverage, and blend it all into a seamless soft-matte finish.

This is your foundation, concealer, and sponge working together for your most BeYOUtiful base.

• Creates a smooth, shine-free base for all-day wear.
• Brightens and conceals imperfections effortlessly.
• Locks in makeup with a lightweight, natural finish.
• Adds a healthy, radiant flush with easy-to-blend blush.
• Inclusive and adaptable to all skin tones with 24 foundation and concealer shades.

• Liquid Foundation: Climate-adaptive, lightweight, and buildable formula for a matte finish.
• Liquid Concealer: Waterproof, crease-proof, and versatile for concealing, contouring, or highlighting.
• Loose Setting Powder: Weightless, dermatologically tested, and non-comedogenic for a smooth, blurred finish.
• Liquid Blush: Infused with soothing phytosterols and vitamin E for a radiant, skin-loving flush.
• Beauty Sponge: Soft, bouncy texture designed for streak-free, airbrushed application.

AQUA/WATER, DIMETHICONE, ISONONYL ISONONANOATE, GLYCERIN, TALC, SILICA, ISODODECANE, TITANIUM DIOXIDE, POLYGLYCERYL-2 TRIISOSTEARATE, PEG-4 OLIVATE, PEG-30 DIPOLYHYDROXYSTEARATE, MAGNESIUM STEARATE, MAGNESIUM SULFATE, BENTONITE, KAOLIN, ETHYLHEXYLGLYCERIN, HYALURONAN ACID 0.2%, CELLULOSE, DEXTRIN, TOCOPHEROLS/VITAMIN E, PHENOXYETHANOL, PARFUM. MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499).

WATER, CYCLOPENTASILOXANE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOHEXASILOXANE, METHYLPROPANEDIOL, PEG-10 DIMETHICONE, SILICA, CETYL PEG/PPG-10/1 DIMETHICONE, DISTEARDIMONIUM HECTORITE, MAGNESIUM STEARATE, POLYGLYCERYL-3 DIISOSTEARATE, MAGNESIUM SULFATE, TRIETHOXYCAPRYLYLSILANE, ZINC OXIDE, TOCOPHERYL ACETATE, SYNTHETIC FLUORPHLOGOPITE, PHENOXYETHANOL, HYDROXYAPATITE, PROPYLENE CARBONATE, CHLORPHENESIN, DISODIUM EDTA, BUTYLATEDHYDROXYTOLUENE, ETHYLHEXYLGLYCERIN, TITANIUM DIOXIDE. MAY CONTAIN (+/-): CI 77492, CI 77491, CI 77499.

TALC, MICA, TRIETHOXYCAPRYLYLSILANE, TITANIUM DIOXIDE, MAGNESIUM OXIDE, METHICONE, DIMETHICONE, TIN OXIDE, SILICA, MAGNESIUM STEARATE, ALUMINA, PHENOXYETHANOL, TOCOPHERYL ACETATE, ETHYLHEXYLGLYCERIN, CALCIUM OXIDE. MAY CONTAIN (+/-): IRON OXIDES (CI 77492, CI 77491, CI 77499).

WATER, MICA, SILICA, ALUMINUM CALCIUM SODIUM SILICATE, POLYACRYLIC ACID, BENTONITE, BUTYLENE GLYCOL, SQUALANE POLYSORBATE 60, TRIETHANOLAMINE, CARBOMER, SORBITAN ISOSTEARATE, PHENOXYETHANOL, MAY CONTAIN (+/-): IRON OXIDES (CI 77492, CI 77491, CI 77499), TITANIUM DIOXIDE (CI 77891), BLUE 1 LAKE (CI 42090), RED 40 (CI 16035), YELLOW 5 (CI 15985).